The best gift in the dark ...
De Nationale Bioscoopbon

The best gift in the dark ...

The request

The Nationale Bioscoopbon is a personalised gift card which can be redeemed at 150 cinemas and film theatres in the Netherlands. The gift card is a physical ‘credit’ card which can have an own print and digitally charged with a balance. Ritense was asked to automate the sub-process of ordering, invoicing and controlling the delivery and activation. 

A standard web shop is not sufficient for this specialised branch of eCommerce. This is why a process platform has been chosen.

The solution

The NBB web shop platform supports the process of quoting, ordering, delivering and invoicing. The value of the gift cards is arranged centrally by a partner company and the platform creates a link with the system, allowing for balance checks. A link has been made with a fulfilment partner for the logistics process.


Facts & figures

  • Redeemable at 150 partners and link with POS systems
  • Total value: more than 10 million euros
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